“Our dreams can come true if we have the courage to purse them”
- Walt Disney
Karoo - Dream
It's a magical place, by spending time here, without knowing, it will find a place in your heart. It found a big space in my heart, where I think it has built a stoep, on which it's now leisurely sitting drinking coffee and enjoying the view.
My dream is to build a brand for the Karoo. Firstly it should be loved and treasured by the warm hearted people living here, and then used to share all the Karoo has to offer with the world. It's a big dream, but I'm getting there one step at a time. I'm involved with the Karoo Development Foundation, that organises an event called ' Karoo Parliament'. This is where all people and entities with a love and interest in the Karoo get together to talk about burning issues in the Karoo.
I've taken on two direct ventures from this Karoo gathering, one is Karoo events, which after 4 years is in the process of getting a new jacket, and Karoo Food that is still in its development phase.
Karoo towns struggle sometimes with getting their tourism strategy in order. A huge part of marketing in our technological era is via the internet. It does not help to have a good product with a poor internet presence. With my tourism management, design qualifications and voluntary and organisational background, I have a unique insight and ability to help towns develop an identity, with a comprehensive website to present the true character of the town.