My driven and passionate personality compels me so to achieve the best that I can. I stand by my ethics and believes, and it is not debatable. The standard I set for myself is high to ensure end out success for each project.

Special Skills:

  • Tourism management
    - Qualification and years of experience have given me insight and an understanding of the industry.
  • Visual communication
    - Keeping up with the latest trends, my qualification and my experience will ensure a functional design.
  • User experience design
    - By understanding customers' needs and anticipating their behavior I can create something a user will enjoy.
  • Lots of passion


  • Web designing and development
    - Responsive
    - User experience
    - coding: html, css, php, MySql, Java
    - Content Management System (CMS) web design
    - Search engine optimization (SEO)
  • Hosting and domain registration
  • Information architecture
  • Brand development
  • Marketing plan and Brand strategy
  • General design of marketing material
    - Posters
    - Flyers
    - Brochures
  • Photography – Landscape and interior
  • Social media setup and guidance.

“Do not go where the path may lead, go instead where there is no path and leave a trail”
- Ralph Waldo Emerson

The Process


  • Waterskloof Eco Safaries
  • Stokkiesdraai
  • Krokodilpoort Lodge
  • Pure Karoo
  • Karoo Food
  • Murraysburg
  • Karoo Parliament
  • Philipstown
  • Karoo Development Foundation


It's a magical place, by spending time here, without knowing, it will find a place in your heart. It found a big space in my heart, where I think it has built a stoep, on which it's now leisurely sitting drinking coffee and enjoying the view.

My dream is to build a brand for the Karoo. Firstly it should be loved and treasured by the warm hearted people living here, and then used to share all the Karoo has to offer with the world. It's a big dream, but I'm getting there one step at a time. I'm involved with the Karoo Development Foundation, that organises an event called ' Karoo Parliament'. This is where all people and entities with a love and interest in the Karoo get together to talk about burning issues in the Karoo.

I've taken on two direct ventures from this Karoo gathering, one is Karoo events, which after 4 years is in the process of getting a new jacket, and Karoo Food that is still in its development phase.

Karoo towns struggle sometimes with getting their tourism strategy in order. A huge part of marketing in our technological era is via the internet. It does not help to have a good product with a poor internet presence. With my tourism management, design qualifications and voluntary and organisational background, I have a unique insight and ability to help towns develop an identity, with a comprehensive website to present the true character of the town.

“Our dreams can come true if we have the courage to purse them”
- Walt Disney


Please make use of the contact form to send me a message, or feel free to e-mail me to the below address.
Looking forward to hearing from you.

Karoo Love
Adri Smit | adri@doenit.net | 082 564 2814

Your Name (required)

Your Email (required)


Your Message